Street Heat with Emanuel Ricci

Street Heat is the pinnacle of high-fashion streetwear—abold, designer-driven extension of Cloud Nine Street Heat. While CloudNine embodies bliss and comfort, Street Heat pushes boundaries withprecision, uniqueness, and utility.This vision took shape in Los Angeles in 2024, where EmanuelRicci, an Italian designer renowned for working with icons like PlayboiCarti, Lil Durk, Kanye West, and Young Thug, became a key creative force.His journey began in London, where exposure to musicians, designers, andartists ignited his passion for fashion. After launching MUSO KUSO inBelgium, he quickly became a respected name in both fashion and music.A chance encounter at Pur3, an LA-based manufacturerled by Muad (Modey) and Taha Elghani, set the stage for a groundbreakingcollaboration. Pur3 has played a crucial role in production, branding, anddesign for some of the hottest names in streetwear, including Cloud NineStreet Heat. During a pivotal meeting on the first fully custom Cut &Sew Cloud Nine collection, Ricci’s insights and expertise seamlessly alignedwith the vision for Street Heat. His philosophy is simple yet powerful: “Younever have to stop.”This partnership fueled the designs set to Elevate StreetHeat’s debut collection—where streetwear meets high fashion.