Street Heat by Emmanuel Ricci Story

Street Heat can be simply defined as the hottest fashion on the street and is the designer branch of our brand-named Cloud Nine Street Heat. Cloud Nine is designed to promote an elevated mindset of bliss and comfortability in one’s everyday life. Street Heat is designed to catch our artistic eye within fashion with our detailed oriented pieces. They are precise, unique, and provide utility. Emanuel Ricci is an Italian designer who began his designing career in London when he was 19 years old, working at a 3D company. London made him push his creativity to the next level, because he was consistently landing himself in rooms with musicians, designers, painters, and artists in every aspect. He fell in love with this and began to seek out a way to portray his art in a compelling and competitive way. Emanuel had family who owned a printing shop in SoHo, so he took advantage by printing his own designs and stitching on any garments and material he could use by hand on his free time. He would then find himself moving to Belgium, where the modern culture of music and fashion was at its earliest conception, so he decided to add some color to it. Working to set himself apart from the rest, this gave birth to the now household clothing line named MUSO KUSO. Fast forward to 2024, this Italian designer has now dressed and worked along side some of the hottest names in the music industry: PlayBoi Carti, Lil Durk, KanyeWest, Future, Metro Boomin, Lil Keed, and even landing as Young Thug’s personal assistant. Not only does he have close ties to the music industry, but he’s worked with the legends of fashion: We met in California in March of2024, at the right place and at the right time. I was in Los Angeles for the first time to meet our new clothing manufacturer Pur3 owned by two brothers, Muad (Modey) Elghani & Taha Elghani. Pur3 has helped some of the hottest brands, Cloud Nine Street Heat included, in Los Angeles with production fulfillment, branding, marketing, and designing. I saw this trip to Los Angeles, California as an opportunity to strengthen my relationship with Modey because he had already been helping me with my brand since 2023. After being toured around the Los Angeles fashion district and seeing the ins and outs of how the manufacturing process works I began my meeting with Modey on Cloud Nine Street Heats’ first fully custom Cut & Sew Collection. Little did I know, but Modey and Emanuel already knew each other. During the meeting on creating the mockups for the collection, Emanuel walked into the warehouse to prepare for his pop-up store in Brussels, Belgium. Modey introduced me, and I used this as an opportunity to get a second opinion on the brand. I asked Emanuel a couple questions like, what it took to be successful when having your own clothing brand. His response was, “You never have to stop”. I was a bit surprised by such a simple answer and followed up by asking for an opinion on the designs I had put together. This would be the beginning of a business relationship between me and Emanuel and later I would work with him to create all the designs you will soon see in our first drops of Street Heat.